BRANDING AND DESIGN
-Branding and identity Design.
-User Experience Design.
-User Interface Design.
Decrease the complexity of the website.
45% increase in valid leads from partners.
-User Interface design
Over three days, we explore the website to identify what could be used in the new designs, what was relevant and what was not We delve into the brand needs as well we understood Kaplan Group clients (and potential clients) need
We analyzed different competitors to uncover the tone, looks and feelings. Then we created two different concepts with the same purpose but with a different brand identity.
With all the information, we create our first sketches and tested it to detect early mistakes before prototyping.
We used prototyping tools and we did competitive testing to help us to transform Kaplan Group of Companies' design.
Once we defined the User Experience, the looks, sounds, interactions came almost naturally.
We choose two color palettes for both designs in order to create different feelings.