Transforming a NPO in an education powerhouse

Case Study

With over 500 active members, the Naturopathic Medicine Institute was eager to get a fresh start and simplify their operation. Leveraging Webflow, Airtable, Podia and some low-code we built kick-ass platform that will have them good and ready for years to come

The Challenge

We’re not distracted by shiny objects. We emphasize and implement modern, enterprise-level, future-forward tech meant to last, whether for a robust ecommerce site, a content-rich informational site or a fully-immersive experience.

THE CHALLENGE

Their original identity, site and platform was in desperate need of an upgrade. Understanding the business needs of an organization with over 500 active members founded in 2005 was our main objective. From there, defining and implementing new processes was critical for sustaining their level of operation.

THE OUTCOME

A rebranded new design, with a clear direction for their new and existing members. Simple gated content protection done with low-code and a powerful learning management system (LMS).

Business Goals
Brand Story
Stylescapes
Feature Matrix
Information Architecture
Wireframe
Hi-Fi
Webflow
Business Goals
Brand Story
Feature Matrix
Information Architecture
Wireframe
Hi-fi
Webflow
Custom code

Uncovering the pain.

The client was getting constant pushes by their community about the usability of their platform, complaining about how convoluted it was to use. Accessing the information they needed to improve their ability as Naturopaths was severely hindered.

The NMI was providing value, but stressing their people that wanted to access their value. We had to rethink their strategy from the bottom up.

We met with their Executive team and their team leaders to understand not only their internal processes, but to also to uncover how they wanted to interact with the website and the community.

Users First

Being an NPO they had Members, Volunteers, Donors and General Population as their actors. And they all needed attention and a good story to follow along to what they wanted.
So we crafted a homepage narrative to follow along, to ensure that each actor has an engaging experience.

The new beginning.

The institute approved their new page, focused on ensuring the information is clear and accessible.
The results speak for themselves, as they’ve been able to promote the page with sponsors, donors, new members and roll out new programs three times faster than before.

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SELECTED WORK

Heading

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Roho
BRANDING + website
Details

Heading

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Roho
BRANDING + website
Details

Heading

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Roho
BRANDING + website
Details

Venture Well

Website
Details

Venture Well

VentureWell

Expert Webflow build with CMS

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Banza

Branding+website+app
Details

Banza

Banza

VIEW SITE
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Healthline

Website
Details

Healthline

Healthline

Custom code and Webflow

VIEW SITE
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