With over 500 active members, the Naturopathic Medicine Institute was eager to get a fresh start and simplify their operation. Leveraging Webflow, Airtable, Podia and some low-code we built kick-ass platform that will have them good and ready for years to come
We’re not distracted by shiny objects. We emphasize and implement modern, enterprise-level, future-forward tech meant to last, whether for a robust ecommerce site, a content-rich informational site or a fully-immersive experience.
Their original identity, site and platform was in desperate need of an upgrade. Understanding the business needs of an organization with over 500 active members founded in 2005 was our main objective. From there, defining and implementing new processes was critical for sustaining their level of operation.
A rebranded new design, with a clear direction for their new and existing members. Simple gated content protection done with low-code and a powerful learning management system (LMS).
The client was getting constant pushes by their community about the usability of their platform, complaining about how convoluted it was to use. Accessing the information they needed to improve their ability as Naturopaths was severely hindered.
The NMI was providing value, but stressing their people that wanted to access their value. We had to rethink their strategy from the bottom up.
We met with their Executive team and their team leaders to understand not only their internal processes, but to also to uncover how they wanted to interact with the website and the community.
Being an NPO they had Members, Volunteers, Donors and General Population as their actors. And they all needed attention and a good story to follow along to what they wanted.
So we crafted a homepage narrative to follow along, to ensure that each actor has an engaging experience.
The institute approved their new page, focused on ensuring the information is clear and accessible.
The results speak for themselves, as they’ve been able to promote the page with sponsors, donors, new members and roll out new programs three times faster than before.
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