A hot take on full sport bar experience

Case Study

Seasoned beverage entrepreneurs decided to create their own version of a sports bar. Brining a new cool identity and tech into the fold. Fancy new website and identity in hand, they set out to conquer the market.

The Challenge

We’re not distracted by shiny objects. We emphasize and implement modern, enterprise-level, future-forward tech meant to last, whether for a robust ecommerce site, a content-rich informational site or a fully-immersive experience.

THE CHALLENGE

Even though the founders came from a similar industry they were very aware that what worked in the beverage industry was not necessarily going to work for the restaurant industry. They needed to create a brand that connected with their new customers and created an experience they would never forget

THE OUTCOME

Following our proven 4 step process we co-created a new logo mark, brand guide and website. Allowing them to expand not only in the digital space, but also in the real world, creating physical ads and swag for the new brand.

Business Goals
Brand Story
Stylescapes
Feature Matrix
Information Architecture
Wireframe
Hi-Fi
Webflow
Brand Story
Business Goals
Feature Matrix
Hi-fi
Information Architecture
Wireframe
Webflow
Stylescapes

Understanding the problem

The founders came from previous experience in the beverage industry. They are experts in their craft and knew they wanted to expand into a full sports bar experience. The Santo Lupulo brand had to be created to inspire trust and connect with their new clients.

A new brand

Several onsite sessions, packed with interviews to the founders and their small core team discovered a highly passionate team, that chased their dreams and ready to realize their vision.

We crossed the information gathered with our market research and began to explore the brand identity.

The talents

The owners and founders are a group friends that felt they could deliver a unique craft beer to the their friends/customers. They wanted the brand to feel flexible, friendly and a bit nostalgic at some times.

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Positioning

The resulting brand identity, created after the iterations, encompassed the client vision, their long term goal, and ensured the voice of the brand standed out. The objective we had was to make sure that the clients would feel like they were talking to the owners when seeing the brand online.

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SELECTED WORK

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Roho
BRANDING + website
Details

Heading

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Roho
BRANDING + website
Details

Heading

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Roho
BRANDING + website
Details

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