Santo Lupulo


  • Brand Identity
  • Responsive E-Commerce
  • Social Media


A new brand identity and website that communicate to the needs and wants of their customers.


  • Research
  • Branding and Identity Design
  • User Experience Design
  • User Interface Design
  • Website Development
  • Communication Channels
  • Packaging

Understanding the problem

The founders came from previous experience in the beverage industry. They are experts in their craft and knew they wanted to expand into a full sports bar experience. The Santo Lupulo brand had to be created to inspire trust and connect with their new clients.

A new brand

Several onsite sessions, packed with interviews to the founders and their small core team discovered a highly passionate team, that chased their dreams and ready to realize their vision.

We crossed the information gathered with our market research and began to explore the brand identity.

The talents

The owners and founders are a group friends that felt they could deliver a unique craft beer to the their friends/customers. They wanted the brand to feel flexible, friendly and a bit nostalgic at some times.

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The resulting brand identity, created after the iterations, encompassed the client vision, their long term goal, and ensured the voice of the brand standed out. The objective we had was to make sure that the clients would feel like they were talking to the owners when seeing the brand online.